As a business owner, the best way to grow your company is by growing your customer base. Getting your name out there is essential if you want to sustain your business in the long-run. With the current COVID-19 situation, it’s difficult to reach any potential clients physically as promotional events, client meetings etc. are restricted or limited.
As such, now is the perfect opportunity for you to dive into Digital Marketing channels to increase brand awareness and gain new customers. With the prevalence of social media channels, there are multiple communities out there with potential customers, waiting to be tapped into.
Wide Audience Reach
With so many people using the internet daily, running brand awareness or customer acquisition ads online are your best bet. Moreover, just like how you and I turn to the web to search up an item or service we need, the rest of the population does too. As seen in research done by Think with Google and Statista, 63% of customers’ shopping journey begins online  and 1 out of every 4 people shop online . Hence, by promoting your business using digital marketing, the pool of people you will reach is significantly higher than any other means of advertising. And the more people hear about your brand, the more legitimate your business becomes and the more customers you acquire.
Digital marketing is far more cost-effective than traditional marketing methods. This is especially so for small businesses as they are unable to compete with big corporations for advertising spots. However, with digital marketing, you can get the most bang for their buck if you strategise properly. You can expose your offerings to 1000 potential customers with a few dollars, a drastically cheaper price as compared to other forms such as television or print marketing. As long as you do your research, conduct trial and error processes on your ads and know your target audience, you have the capability to launch highly successful campaigns.
Audience Targeting and Easy Tracking
Another great thing about digital marketing is the ability to target a specific group of people who might be interested in what you have to offer. With Facebook Business and LinkedIn Ads, for example, you are able to customize a variety of metrics in order to define a target audience that works for your business. This not only helps gain customers, but it also ensures that no money is wasted on marketing your products to disinterred folks. Additionally, with digital marketing platforms, there is always a comprehensive tracking system that helps you monitor your progress. Things like number of clicks, cost per click, conversion rate etc. This allows you to analyse your marketing data and tailor your strategy to one that reaps the most rewards.
The Benefit.X Virtual Corporate Card
Now that you understand the strengths of utilizing digital marketing, you will need funds to start running business ads. As a small business, it is hard to get a credit line for your company. As such, you will have to finance your digital marketing expenses by using your personal credit cards. Although this can be done, ideally you should be keeping business and personal expenses separate to facilitate easy bookkeeping and budgeting.
Thus, to help you kickstart your digital marketing journey, I would like to introduce you to the Benefit.X Virtual Corporate Card.
Built specifically for online business transactions, its extremely simple application process is perfect for any small business that needs an extra boost in business capital.
The entire card application process can be completed in 5 simple steps.
Step 1: Register a Benefit.X account here: https://benefit.exchange/signup/
Step 2: Download the Benefit.X App and complete your KYC. Our credit scoring team will then give you a credit score.
Step 3: After receiving your credit score, simply launch the app and select the “Get Card” icon.
Step 4: Proceed to fill in your personal particulars and Voila! You have your very own Benefit.X Virtual Corporate Card.
Step 5: The last step is to place a minimum deposit of $500 into your account. After your deposit is approved, you can start funding your digital marketing ventures.
*Your credit limit is your deposit multiplied by your credit score
In the current business climate, getting attention and acquiring customers will help keep your company afloat. As you can see, the application process for a Benefit.X Virtual Corporate Card is exceedingly simple. It’s the perfect tool for any business that wants to run digital marketing campaigns as the card will grant you the funds.
With that being said, the Benefit.X Virtual Corporate Card also works for any other online business expense. Additionally, Benefit.X also offers a physical card option for your business needs that require you to make transactions in-stores, both locally and overseas. Moreover, by signing up for a Benefit.X Corporate Card, you are entitled to a complimentary HRMS that will help you streamline HR needs like Payroll, Leave, Claims management.
At Benefit.X, our goal has always been to support small businesses in their pursuit for success and help them overcome business hindrances caused by a lack of credit.
 15 Eye-Opening Online Shopping Statistics for 2020: https://sleeknote.com/blog/online-shopping-statistics
 How Many People Shop Online in 2020: https://www.oberlo.com/statistics/how-many-people-shop-online